LET ME TELL YOU ABOUT US:
My mother is one of the founders of Hoofprints on the Heart Adaptive Riding Center (HOTHARC), a therapeutic horseback riding center in California. I am looking to give her an updated logo for HOTHARC for Mother's Day. This seems appropriate since HOTHARC was founded by 3 mothers and reaches a large community of mothers (and fathers too).
I helped her and some other volunteers design the logo and website at www.hotharc.com, but it is in serious need of an upgrade. This logo redesign is the first step.
HOTHARC's Mission: Through a special partnership with horses, and by focusing on abilities rather than limitations, Hoofprints on the Heart Adaptive Riding Center will offer challenging individualized programs which encourage physical, academic, social and emotional growth to individuals with special needs.
HERE IS WHAT WE NEED:
The current logo can be seen at www.hotharc.com. It says 'Hoofprints on the Heart' in a hoofprint-shaped arc over a heart with running horse. The text "Adaptive Riding Center" is usually below the image.
Since this logo is already being used on signs and T-shirts, I would like to stick with this concept although I am not completely opposed to other ideas. Basically I'd like to 'upgrade' to a more professional, higher-quality logo while sticking to a similar concept.
OUR TARGET AUDIENCE IS:
HOTHARC's audience is primarily parents of special needs children in the Bay Area. We want them to think that we are knowledgeable, caring, enthusiastic and offer a safe and nourishing environment for their child to play and learn.
WE LIKE THESE DESIGNS:
http://www.hotharc.com - our current logo (horseshoe background is not part of actual logo)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
WANT TO SEE: our name "Hoofprints on the Heart Adaptive Riding Center", a heart and some sort of hoofprint/horseshoe
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