• Award$250
  • Entries32
  • Creatives12

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Business Info

Business Name

Mother of Men

What is the exact name you would like in your logo?

Mother of Men Jewelry

Target Audience

What is your industry?

Fashion/Jewelry/Design

Describe the target audience for your logo

The Mother of Men client is a 23-45 year old women who possesses a strong sense of individual style. She buys things because they are unique to her, not because they are on trend. She loves to feel like she has just acquired something that no one else will have. She is a college educated, working woman who enjoys the finer things in life as long as she can afford them. She enjoys a good night out on the town. She attends special events and dinner parties. She is well traveled and posses' a certain worldly cultural understanding. She seeks out quality in all aspects of life whether it is food, clothing, or the men she dates, or the friends she choses. She knows what she wants, and she usually gets it.

What are the top 3 things you would like to communicate through your logo?

The line is very vintage inspired, so I want to make sure that there is something that feels a little antique about it. The line is very sexy and feminine, but strong and tough at times too, so it is important that it is not too girly! I also want to convey a certain timelessness. I want buyers to know that these pieces will continue to be unique and stylish through future seasonal trend changes.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I like logos with image and text. I am particularly fond of crests with ribbon detailing. I would like to use the acronym for my brand M.O.M. and then break it down underneath (perhaps in a ribbon) to "Mother of Men Jewelry"

What colors do you want to see in your logo?

Black and White

What colors do you NOT want to see in your logo?

No color please.

Where will your logo be used (print, website, etc.)?

Print media, Website banner, business cards

Materials

Contract
Files

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