About Your Company
Monarch is a startup ball cap designer and online retailer offering classic caps custom made to fit smaller heads. We offer caps in a range of circumference and height combinations with bill lengths and widths that are proportionately sized. Our customers don’t have to fuss with caps that fit the circumference of their heads with the crown too tall or too short or the bill too long or too wide.
THE ORIGIN OF OUR NAME
The name Monarch has an association to the word crown which, in our case, gives a nod to the crown of the head, because our ball caps are made to fit the entire crown of the head not just the circumference. The name also gives a nod to the idea that for ball cap enthusiasts, their ball cap is their “crown”.
OUR TARGET AUDIENCE
Our target audience includes male and female ball cap enthusiasts between the ages of 18 and 55 who have an extra-ordinary desire for great fitting caps and have difficulty finding them.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
monarch ball caps
Top 3 Things
custom tailored-like fit, quality, dependable (we want people to think, "i know i can always get a quality monarch ball cap that fits me and i can order it online!")
Must be easy to read.
Does not have to be in one color but must be able to be turned into one color for printing purposes (without looking bad).
Must have a three-pronged crown as part of the image. The three prongs represent the three dimensions of our caps that come together for a great fit – circumference, height and bill length/width.
The text “monarch ball caps” must be part of the logo but must be easily separated from the graphic part of the logo so that the graphic can stand alone. You decide whether the text should be all caps, mixed or lower case.
I think we’d like the word “monarch” to be more prominent that the words “ball caps”. We might want to play around with versions that exclude the words “ball caps” altogether too.
Anything remotely resembling clip-art
need graphic files to be in easily scalable and editable formats including but not limited to Adobe Illustrator (.ai), editable PDF, PNG, JPG.
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