LET ME TELL YOU ABOUT US:
A website for women who have one or more children and are looking for a resource to help them navigate and balance their job, husband, kids and still have time for themselves. They are busy fun people who care about fashion, are savvy, resourceful, relevant and social.
The website is a comprehensive resource of well-rounded trusted information from everything on how to keep up with the latest styles, colors and looks on a budget, staying healthy and losing your after baby weight, exercising, finding the best products and hot gadgets, learning about the stages of baby, children and teens from people who've been through it, organizing, cleaning and decorating your home, finding connections, how to be green, your body, entertaining and parties....and much more.
The voice of the site is like a wise, truthful best friend. She tells you to enjoy the moment even the late nights and exhaustion because before you know it they will be grown up.
HERE IS WHAT WE NEED:
We are redesigning our website and need a new logo. While the logo will obviously be used on our new website, we also will use this on print material and merchandising such as clothing.
We would also like the design rules around logo useage eg. The amount of white space required around the logo.
We would like to see designs with the initials MM as well as treatments for modernmom.com and Modern Mom. The MM could become the iconic part of our logo.
OUR TARGET AUDIENCE IS:
Women who have one or more children and are busy, fun, savvy, fashionable, resourceful, social and are trying to balance their job, husband, kids and still be have time for themselves.
WE LIKE THESE DESIGNS:
All the iconic logos you know the drill apple, MTV, nike, puma, amazon, playboy, visa, NBC etc.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Please see our current logo at modernmom.com we are not happy with this because its too cartoony. We would like something more streamline and sleek, less busy. Yet still with a fun element to it. Please stay away from serious or preachy.
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