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Business Info

Business Name

Leslie McNeice Photography

What is the exact name you would like in your logo?

Leslie McNeice Photography

Target Audience

What is your industry?

Photography

Describe the target audience for your logo

My primary target audience is women who are purchasing photography services for their children and families. I'd say men too, but let's be honest, they aren't the one picking out a photographer!

What are the top 3 things you would like to communicate through your logo?

Modern, classy, charming... maybe even youthful, but not too youthful (childish)!

My approach is "boutiquey" - every session, family, person is unique and I don't have a cookie cutter approach to working with my clients. I don't photograph because I have to, I do it because I want to and truly love the joy that it brings to my clients. Anyone can photograph... but not everyone can capture the essence of a moment. I would like to say that I strive for that every time I press the shutter.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I would like text with some kind of imagery/graphic treatment, but nothing too elaborate. If there is some kind of imagery that can be intertwined with the text, that could be nice.

What colors do you want to see in your logo?

I use a brown/blue palette. Not sure of the PMS colors or anything, but here are the HEX codes I use on my website if that helps:
#9ac5d1 - light/med blue; #422c1d - dark brown; A7937F - light brown; #2a5d6b - dark teal; #DCD4CC - very light brown. Of course, white is good too.

I am not "married" to these exact colors, so don't feel obligated to use exactly these shades.

What colors do you NOT want to see in your logo?

Anything that is not in the white, blue or brown family.

Where will your logo be used (print, website, etc.)?

Website, business cards.

Do you have other info or links you want to share?

My website: www.lesliemcneicephotography.com
My gallery site: lesliemcneice.zenfolio.com

On these sites you can see the logo I currently use and hopefully get a feel for the overall style of my work.

Materials

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