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1.The client completed an interactive design brief.
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LET ME TELL YOU ABOUT US:
Paymobile is a C2C mobile money transfer application. Similar to PayPal and Obopay but very different in terms of distribution and features.
Our mobile money project includes a branded prepaid card.
Our initial focus is North and South America. Our direct competitor will be Western Union and not the PayPal's of the world.
Be creative! Be cool! And have fun!
HERE IS WHAT WE NEED:
We need: A logo, a favicon, and an app icon. All three should be derivatives of the logo. Either a piece of the logo or otherwise.
The logo will be on TV and in print. We like simple, clean logos. We don't think twitter or skype like logos would be appropriate for a financial services logo. So font is important. We like 3D logos and gradients but is not a requirement.
It would be nice if the favicon and app icon would include the "pay" part of the logo.
I also need your comments and questions! I will answer them if I can and plan to provide daily comments.
OUR TARGET AUDIENCE IS:
Our initial target audience is likely to be early adopters with Android, Iphone, or BB phones. But that is not our focus. We wish to attract all mobile phone users with our Texting features. (Do not use any texting references in the logo please). Our customers are likely travellers, or have family in different countries.
We are likely to attract all ages 18-??, all occupations.
WE LIKE THESE EXAMPLES:
We like simple logos like facebook but we don't like the PayPal logo (font mainly). We like the simplicity of the rss feed icon (see attached). We may like 2 colour logos with the "mobile" in a grey tone or black. We like the youtube logo. Does any of this help?
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
"Paymobile" in lowercase or uppercase letters or a combination of lowercase and uppercase. The colour must be predominently green (the colour of money) with gold or silver as optional accent colours. The logo must infer "mobility", "money", and "transfer" between individuals or phones and not companies. You must exclude the ".com".
All three must look good on a big screen, on a mobile device or mobile web.
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