• Award$300
  • Entries132
  • Creatives36

Updates

newestoldest

There are no client updates at this time.

LET ME TELL YOU ABOUT US:

An innovative web & brand development firm, Mint Reaction inspires small-business owners to grow online with e-commerce and social-network marketing. Mint Reaction clients--empowered by Interactive Online Training--truly own and understand the global reach of their websites. Proven Open-Source technology and the latest W3C Web Standards ensure Mint Reaction builds future-proof websites that maximize accessibility, audience, and organic search-engine results before Search Engine Marketing.

HERE IS WHAT WE NEED:

We need a logotype and icon inspired by the multiple meanings of "Mint" and dynamic nature of "Reaction." We are not attached to our currently logotype, but it should be used as a jump-off point...note the slab serif; strong, structured nature; and Mint emphasis.

The logo should be created in Illustrator (preferably CS3), and must not use gradient mesh, drop shadow filters, or blur filters on shapes that do not completely overlap other Illustrator shapes (these effect/filter will cause print errors).

During the comp phase, please present the logo in 4c (CMYK), 2c, and grayscale versions on a black background and a white background.

We will determine Pantone colors for the chosen logo based on CMYK values used. Designer only needs to deliver Illustrator file contain the three color versions; we will convert the file and apply Pantone colors ourselves (if not already done).

OUR TARGET AUDIENCE IS:

Mint targets small businesses in major cities across the United States in a wide variety of industries. We are a group of knowledgeable programmers, designers, and marketers that want to work with progressive thinkers and young entrepreneurs.

We want to be presented as trustworthy, empowering, and approachable.

WE LIKE THESE DESIGNS:

Reference the Logo Lounge Trends article (http://www.logolounge.com/logotrends/) for Fine Line, Fold Over, and Flourish styles. We would like these individual concepts worked into the identity (not necessarily all at once).

For an overall aesthetic (not limited to our preferences on logos), view:

-- http://www.checklandkindleysides.com/

-- http://www.fl-2.com/westin_teaser/

-- http://www.riverfrontpark.com/ (homepage)

-- http://www.nographics.co.uk/

The word mint has many meanings and a rich symbolic history. We want this to show through in the design.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

ICON: We'd like to explore a mint wreath for the icon. Wreaths made out of mint leaves would be worn by students to make them wiser. This should not remind us of christmas, and does not need to be literal. A lifesaver-shaped clipping mask with mint leaves showing through (and some poking out, breaking the clean round edge) would work...or an Olympic-like olive leave crown without seeming like a educational or Olympic symbol.

We'd also entertain creative takes on a single mint leave for the icon.

- - - - - - - - - - - - - - -

TYPE: We'd prefer serif over san-serif, but aren't looking for a traditional serif font. We do want a modern, trendy-but-timeless look. Stay away from anything obvious like Times or Garamond.

- - - - - - - - - - - - - - -

COLORS: There are three color palettes we prefer: 1) Mint leaves can also be purple or have flecks of yellow, and we do want a rich, high-end look, so purple and gold should be explored. 2) White on white (see attached "cameo" picture), soft beige, 3) White and a high contrast color like a dark brown or vibrant blue (see "room" pic; this palette may work best with the fine line style from the Logo Lounge Trend article).

Green is an obvious choice...and we wouldn't mind checking some gradients of green to light green out.

- - - - - - - - - - - - - - -

We DO NOT want to present ourselves as techies. Again, we want to be presented as trustworthy, empowering, and approachable. And, while we want to use mint (leave, plant) as inspiration for the icon, we DO NOT want culinary.

- - - - - - - - - - - - - - -

We DO want the icon to have depth and seem like a soft light source shines on it. We DO like gradients. We'd prefer a straight-on view over one in perspective.

Again, reference the Logo Lounge Trends article (http://www.logolounge.com/logotrends/) for Fine Line, Fold Over, and Flourish styles.

Materials

Contract
Files

No Files Added

Unknown content type