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Business Info

Business Name

Element 27

What do you do?

Element 27 is an IBM partner who resells high end blade servers to local and federal government entities as well as large corporations. We also manufacture custom computer systems for laboratories, hospitals and airports - facilities that cannot afford downtime. Element 27 on the periodic chart is Cobalt which is the the name of the sister company that has already gained local recognition for sales and data storage and recovery services.

What is the exact name you would like in your logo?

Element 27

Target Audience

What is your industry?

Hi-tech and high quality computers and servers

Describe the target audience for your logo

Our target audience is government agencies, large corporations and laboratories. The ideal target audience is a both the highly skilled IT Director and the local buying agent for government programs that has no technical specialty but needs to be assured of a quality, professional organization.

What are the top 3 things you would like to communicate through your logo?

The logo needs to be very simple and clean. It needs to convey a powerful image that embodies excellence and precision. It should be appealing to the scientific and geek-minded person while remaining accessible to everyone.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I would like the styling to stay close to the leaders in our industry - IBM, Hewlett Packard, Intel, Microsoft, Cisco

What colors do you want to see in your logo?

Cobalt blue (Cobalt is the element with the atomic # 27 in the periodic table). Also open to the addition of silver or gray to represent the metallic property of the the elecment and possibly green, black or orange, but use should be minimal.

What colors do you NOT want to see in your logo?

No pinks, purples or yellows - nothing too soft

Where will your logo be used (print, website, etc.)?

Website, business cards and stationary.

Do you have other info or links you want to share?

Element 27 will be the parent company of the current business Cobalt Computers (www.cobaltcomputers.com) and I would like the logo to compliment the existing branding and perhaps tie the two names together thru the periodic table.

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