• Award$200
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  • Creatives50

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Business Info

Business Name

Minimal Switch

What is the exact name you would like in your logo?

Minimal Switch

Target Audience

What is your industry?

There's no specific industry for this.

Describe the target audience for your logo

People (men and women) who are looking for peace of mind and finding out what is truly important to them by simplifying their life. People who want to switch to a more meaningful life.

What are the top 3 things you would like to communicate through your logo?

Simplicity, practical, personal

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I like logos that are simple and clean, not standard though. I prefer a logo that has an image AND text.
For example Pressdoc.com has a logo that works as a single image, but it also works with text. The image itself can be used as a profile image on social networks, but the image with text works perfectly (in different ways even) for the website and on business cards.

What colors do you want to see in your logo?

Black, white, grey, hot pink (#ff0099). The logo doesn't need to have all four colors and there should only be a hint of hot pink if you are going to use it (it would still need to appeal to men as well).

The link to my Minimal Switch is http://minimalswitch.nl (right now the site is in Dutch, but I will be creating an English version as well in the near future). It already has all four mentioned colors (black, white, grey and hot pink) on it. There are different shades of grey on there, so there's no specific shade of grey you should use. I might even change the shade of grey matching the winning logo.

What colors do you NOT want to see in your logo?

Brown, green, orange

Where will your logo be used (print, website, etc.)?

Both. I want to use this logo on my blog, on social networks (so it has to work as a small version as well), but also on my business card.

Do you have other info or links you want to share?

Right now Minimal Switch is a blog, but I'm already developing workshops and there is going to be more in the future. I'm going to make this into a business and a brand.

Materials

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