• Award$400
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  • Creatives7

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Business Info

Business Name

Macquarie University Campus Experience

What is the exact name you would like in your logo?

Mini MacWarrior

Target Audience

What is your industry?

University Sport

Describe the target audience for your logo

Children 4 months old through 12 years old, as well as parents of Swim School and Gymnastics Club students.

What are the top 3 things you would like to communicate through your logo?

Fun
Friendliness/inclusiveness
Appropriateness to a sport environment

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text & Image

What colors do you want to see in your logo?

The MacWarrier logo (see attached file) is strongly aligned to the Macquarie University identity through its use of the colour palette:
Red 108C
Grey 574C

The Mini MacWarrior design should incorporate the same colour elements, including the correct tartan colours: 892 MacQuarrie Clan tartan - Grant No: 51.

What colors do you NOT want to see in your logo?

No neons
Not too dull - child-friendly

Where will your logo be used (print, website, etc.)?

The logo will be used across collateral including certificates, business cards, brochures, uniforms, website and merchandise

Do you have other info or links you want to share?

The MacWarrior logo was updated in July 2010. The latest version of MacWarrior represents university spirit, fierceness in competition, and strength.

In order to expand upon the identity of the MacWarrior, a child-friendly version of the MacWarrior is needed for Macquarie University Swim School and Macquarie University Gymnastics Club. To clarify, one child-friendly version will be created for use by both the Gymnastics Club and Swim School.

This version will be known as the Mini MacWarrior.

Consider the following mascots/child-friendly versions at US universities:

Big Jay and Baby Jay at the University of Kansas
The Wildcat and Scratch at the University of Kentucky
Hooter and Baby Owl at Temple University

It should be noted that, regarding these three universities, the child-friendly versions of the mascot are generally witnessed as a costumed character at sporting events and are not generally represented as branded mascots on clothing or marketing collateral.

The current MacWarrior mascot includes face paint and a sword. The sword should not be present in the child-friendly version.

Materials

Contract
Files

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