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Background

Industry

Software & Technology

About Your Company

Mimecast is a cybersecurity organization, focused on providing protection with e-mail. We work with the heads of security and technology at companies of all sizes, from a small business of 25 to an enterprise business of over 1,000+ employees. The core value proposition we offer is centered providing cyber resilience-- Resilience being the commitment to provide stable access to your data at all times. For our CSR program, we are going to align it with a commitment of having resilient communities. We want to provide matching opportunities, volunteer hours, and charitable sponsorships to support our local communities in a way that aligns with our values.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Outdoor

  • Signage

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • Sans-serif

  • Mono

Colors to Explore

Blue

Grey

Orange

Logo Text

Mimecast Corporate Social Responsibility

Top 3 Things

Modernity/Clean, Bold, Warm

Vision

It would be huge to have a logo that is aligned with our corporate branding for our business offerings, which can be found on our website (Mimecast.com). The 'Mimecast' in the top left corner is our official logo. While we have decided it doesn't need to simply be a small refresh (we're open to radically different designs from what is there), the color scheme (blue, gray, and some orange) would be great to replicate. I also envision that with the logo, we can have some symbol of giving (a hand or something of the sort) with our 'M' logo in the middle.

I would highlight that we don't need the entire 'Mimecast Corporate Social Responsibility' in the logo. If there is a symbol that incorporates our M, and it says Corporate Social Responsibility in smaller font, that would be OK . (or other variations of this.) We are very flexible on how these words are represented, but want it to be easy to understand to our customers who may not be familiar with the launch of our CSR program. An idea a peer brought up was using one of the letters from our official logo in the writing in the CSR logo to pull those two together, for example.

Things that we aren't looking for: Anything that's not modern looking, anything that feels too much like a cartoon logo, and anything that won't translate well across various uses. This will be used on e-mail headers to clients, t-shirts for staff, and more-- So it will need to be a universal and global (we have offices worldwide) symbol of our CSR program.

Additional Info

Mimecast Logo : https://www.mimecast.com/content/img/svg...
Mimecast 'M' Logo (may be able to be incorporated which would be great): https://pbs.twimg.com/profile_images/378...

Examples that we like:
Wal Mart has a clean logo that incorporates their core business logo: http://refb.org/wp-content/uploads/2016/...

Merck had an interesting spin/change to their logo to represent their foundation: http://www.sesameworkshop.org/wp_install...

Pepsico goes a complete different route than corporate branding for their CSR effort, which we love: http://i.vimeocdn.com/video/494604264_12...

It translates nicely across different formats, which we want to do with our logo: http://www.pepsico.com/images/album/defa...

Example of something too similar to original logo that we don't want for ourselves: http://www.citigroup.com/citi/foundation...

We have partnered with Human Doings in South Africa and really like their logo: https://www.mimecast.com/globalassets/si...

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