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LET ME TELL YOU ABOUT US:

We are opening a local Frozen Yogurt Shop that has organic options and is self serve. Our plan is to open multiple stores in the future so we believe the "Swirl" part of the name should be the most prominent and the "Mill Valley", which is the town our first shop will be located in, will be less prominent and can be changed out for other towns we open up in next. For example, Sausalito Swirl or Larkspur Swirl.

We are a very local community and want to definitely play to that feel - we don't want to look like a franchise even though we intent to open multiple stores yet we do want to have a strong logo so that there is the familiar feel and recognition in friendly environment. We want our shop to feel welcoming for moms and kids alike with a belief that our primary audience will be the tween and teen group.

It is important we play up the healthful aspects of our business. The toppings we will offer will be everything from locally grown organic berries to crushed oreo cookies. Options for everyone. We intent to be as enviornmentally conscious as we can be by serving in eco-friendly cups, etc.

The community we live in is very active in outdoor sports such as mountain biking, skiing, surfing, soccer, etc so we want to portray ourselves as an extension of that lifestyle that is delivering a fun treat that doesn't sway from their values and beliefs.

HERE IS WHAT WE NEED:

A strong logo

OUR TARGET AUDIENCE IS:

Primary target audience is tweens and teens with an extended audience of parents with young kids and also adults who love frozen yogurt.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We are excited to see as many creative ideas as possible.

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