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LET ME TELL YOU ABOUT US:

Milktooth is a startup publishing company that distributes books very similar to: http://www.chroniclebooks.com/ and http://www.quirkbooks.com/ The titles released under the Milktooth brand are:

humorous, distinctive, educational, quirkily illustrated, fresh, youthful, optimistic, idealistic, pure & simple, transparent, true, unadulterated, undiluted

The definition of "milktooth" is:

One of the temporary teeth of a mammal that are replaced by the permanent teeth. Also called: baby tooth, deciduous tooth

The problem is most consumers don't know what a milktooth is - so we'll have to define what it means for the "Milktooth Books" brand in very clear terms. Without knowing the definition the word sounds like something fun and/or perhaps random - just two random words put together. So, as you're working on concepts just keep in mind the idea/look & feel behind this brand is that our books bring an "authentic, bright, classic, clear, natural, new, fresh, young, untainted perspective." Milktooth wants to keep their baby teeth forever!

HERE IS WHAT WE NEED:

We need a logo that will serve two purposes:

1. to fit on the spine of a book

2. to be used on business cards, website etc.

Additional requirements:

1. the logo will need to look good in black and/or white (not just color) there will be applications where the logo will need to be only one color

Would like the lockup to include:

1. an "icon/logo illustration"

2. the words "Milktooth Books"

3. both vertical and horizontal layout of logo

OUR TARGET AUDIENCE IS:

Our target audience is people who want to read humorous, well-written books with fun illustrations. They are a hip urban crowd, both male and female, ages 20 - 50, middle to upper class, in-tune with pop culture. They are loyal consumers that like to associate themselves with a brand that fits with their identity.

WE LIKE THESE DESIGNS:

http://logopond.com/gallery/detail/44420 - i like the boldness of this logo. it would work well in black and white as well

http://logopond.com/gallery/detail/48247 - love the concept behind this "coffee break" + "heart" and the illustration/typography is great too

http://logopond.com/gallery/detail/47296 - love the quirky illustration and typography - this has the fun look i'm going for

http://logopond.com/gallery/detail/43367 - funky, fun, simple

http://logopond.com/gallery/detail/39851 - great concept, cute execution of illustration + typography

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Do not want a lot of gradients and/or drop shadows. The logo must work in black and white as well as it does in color.

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