LET ME TELL YOU ABOUT US:
We are a professional equine practice based in the Mid-Hudson area of New York State. It is a small practice (4 vets) focused on personalized care of both high performance horses in competitive barns and horses that are kept for pleasure riding on owners property. They pride themselves on being responsive, compassionate, professional.
All members of the team are involved personally in the horse industry as riders, breeders, etc, so they have first hand knowledge that allows them to interact very personally with owners and trainers. The practice is very flexible in its management -- one of the vets recently had a baby and goes on rounds with the baby (and nanny) in tow!
Other practices in the area are significantly larger both more vets, assistants, and larger facilities. Mid-Hudson does not have any of this infrastructure, and does not want to.
HERE IS WHAT WE NEED:
We need a new branding/logo for the name. I will not event attach current version because it is so old-fashioned -- its essentially gothic type.
It will be used on everything from stationary and collateral materials, to hats and shirts.
OUR TARGET AUDIENCE IS:
Horse owners and trainers -- we are in the New York City area, so they are pretty sophisticated in their tastes. It needs to be "classy". They need to think that we are professional, caring, responsive, personal -- attentive to their needs. They need to recognize that we are a Equine Veterinary Practice -- the "caduceus" (medical symbol of the V with the snake) could be used.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Color should be Maroon
Should not be abstract
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