LET ME TELL YOU ABOUT US:
We are the Microsoft Usability Partner Program-- a brand new project under a not-for-profit group at Microsoft. The project's goal is to partner with companies of all sizes, to allow user researchers to observe how technology is used in context. The hope is that we are able to make technology easier and more enjoyable to use. We see the partnership between Microsoft and Usability Partners as a tremendous benefit to all involved.
HERE IS WHAT WE NEED:
We are in need of a logo for both print materials (informaitonal), as well as a dedicated program website. We are also hoping to use the logo on branded shirts worn at events.
OUR TARGET AUDIENCE IS:
The audience is a bit varied, because we are working with everyone from small business owners to contacts in enterprise level companies (who may be IT Admins, business decision makers, manager, etc.) Overall, we are hoping to convey a very professional image, and to emphasize that the project is looking to build partnerships.
WE LIKE THESE EXAMPLES:
Our larger team's colors include three blues (Pantone # 279, 541, and 291), as well as a darker and lighter orange (Pantone 145 and 137). While we like the blue tones, there is some concern that the oranges are not subtle enough for this program.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Pretty open. We want to convey a sense of the partnership involved in our program and do need to incorporate the formal 'Microsoft' text in the logo in some way, but otherwise just excited about the possibilities.
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