Games & Recreational
About Your Company
We are the in-state Lottery for the state of Michigan so we provide players with fun and entertaining games of chance with lots of opportunities to win great cash prizes. This logo is for a Lottery promotion - so the audience must be adults 18+ - so no characters please or anything too cute or young. Lottery games are entertaining and exciting, so please have fun!
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Straight Back Bonus
Top 3 Things
1. Reverse – idea of this promotion is that players can win a cash prize if they match their number in reverse. For example, if you play 1-2-3 in the Daily Game and the Lottery draws 3-2-1, then you would win a Straight Back Bonus prize
2. Fun – logo should attract players attention and make them want to give this promotion a try
3. Lottery Game – IF there is a simple/subtle way to convey that this promotion is for the Lottery Daily Games – Lotto ball e.g.
SIMPLE – we do NOT like anything with too many competing elements or too many flourishes
BOLD – we like logos with bolder/stronger fonts and colors – nothing thin or soft or cute
We like good use of fonts with simple/subtle graphic touches (see other Michigan Lottery logos for reference)
Logo should capture the overall essence of this special promotion:
• With the Straight Back Bonus, match your Lottery number in reverse and win a cash prize!
The logo will need to work across a variety of promotional materials (POS, print, digital, premium items and the like) which is why simplicity/flexibility are very important. If you can’t reproduce it on anything and everything, then it won’t work!
Logo will also need to work in either a horizontal or vertical format. If possible, we would like to get ai, pdf and jpg files
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