Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
1. Poker so things like playing cards, poker chips e.g. will likely be a good design inclusion but simple, not too busy (poker chip for letter O e.g.)
2. Bigness game offers players the chance to win lots of money so fonts should be bold and strong not thin/swirly/cute - game for more serious players and skews more male so again, fonts and colors can not be soft or cute need to be bolder and stronger
3. Fun people love to play poker, so want to translate that positive feeling to this Lottery game
What logo styles do you like (image + text, image only, text only, etc.)
SIMPLE do NOT like anything with too many competing elements or too many flourishes
BOLD like logos with bolder/stronger fonts and colors nothing thin or soft or cute
We like good use of fonts with simple/subtle graphic touches
Attached for reference only, please find logos for other Lotterys Poker games
Do you have any other info or links you want to share?
Logo should capture the overall essence of this new game and that is Poker! Poker Lotto gives players two chances to win every day. You can win instantly if the cards on your ticket make a Poker hand. And then you can also win in a daily drawing by matching the cards on your ticket to the cards drawn. So this game should appeal to Lottery players and to Poker fans and it will also likely be more appealing to men so that is important to keep in mind in terms of overall design.
The logo will need to work across a variety of promotional materials (POS, print, digital, premium items and the like) which is why simplicity/flexibility are very important.
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