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LET ME TELL YOU ABOUT US:
The Michigan Lottery sells a variety of games that are all about having fun while also having the chance to win cash and prizes. Each of the various games in the Lotterys overall product line-up have their own unique identity. Instant tickets (aka scratch off tickets) are the Lotterys fastest growing product category. Theyre often an impulse purchase meant to serve as a little perk/reward for the day. Players can choose a theme, design and play style they like best. And then simply scratch off play areas to see if theyve won.
HERE IS WHAT WE NEED:
A new logo that specifically promotes and captures the essence of Michigan Lottery instant/scratch off games. Theyre fun, theyre fast, theyre colorful, there are always lots of different games to choose from, and players can win instantly.
Will be a highly visible logo as it not only needs to work across a host of promotional materials (POS, TV, print, premium items and the like), but logo is also printed on the back of every single instant ticket.
We will need final files in jpeg, pdf and eps file formats
OUR TARGET AUDIENCE IS:
Adults (must be 18 or older to play the Lottery) who like to play instant/scratch off tickets and put some play in their day!
WE LIKE THESE DESIGNS:
Simple, colorful, fun, more type driven than graphics driven. Logo can be up to 4 spot colors and we will need a process-color version as well. See attached for current instant games logo (design depicts words scratched off a colorful background)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Nothing too cutesy or appealing to kids
Logo should include the words Michigan Lottery Instant Games
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