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Tell us what you need

What is the exact name you would like in your logo?

Good Day Sunshine

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Luxury/premium positioning;
Unpretentious, subtle-styling;
Quality/reliability.

What logo styles do you like (image + text, image only, text only, etc.)

Leica (http://us.leica-camera.com/home): the colour scheme, simplicity while being distinctive; font.
Marc Jacobs (http://www.marcjacobs.com): simplicity/clean lines; B+W represents luxury.
Chanel (text as opposed to double 'C') (http://www.chanel.com/fashion): clean typography, capitals are solid and reliable, unpretentious; B&W luxurious.
Helvetica logo's like The North Face: solid, bold, simple but memorable.
Bentley (text, not crest) (http://www.bentleymotors.com): as with Chanel: solid, assured, balanced font.
Ray-Ban (http://www.ray-ban.com): red on white; simple yet memorable; interesting font.
Romero and McPaul (http://www.romeromcpaul.com): great sans-serif font; well balanced; clean; luxurious.
NB. these are styles I find interesting but this should not be interpreted as meaning I want a copy of any.

Do you have any other info or links you want to share?

Good Day Sunshine is a sophisticated, thoughtfully designed and beautifully made men's holiday/resort clothing collection.

Appealing to men who care about what they wear, who want to look their best even on holiday and at weekends (and who want something a little nicer than the average board short and T-shirt), Good Day Sunshine stands for discretion, thoughtful design and well-cut casual clothing, made from the finest fabrics of their type, elements which distinguish the brand among its peers.

Offering a small but coherent range of casual shirts, shorts and associated accessories, Good Day Sunshine aims to help men look good in their 'down-time'.

Good Day Sunshine's customer is a 29-49 year old man who cares about his appearance and spends regularly with a diversity of menswear brands. He works hard, exercises regularly, vacations with some frequency.

Key words: English; masculine; subtle; elegant.

Key visual theme: poolside; travel; beach; 1960s.

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