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LET ME TELL YOU ABOUT US:
RegiMEN is a new comprehensive anti-aging program designed specifically for men. It will include a range of products and programs including dietary supplements, nutrition products (a structured diet plan), and a personalized training/workout plan. The program will be web-driven, with consumers going to the company's website to purchase products and create/download individualized plans.
HERE IS WHAT WE NEED:
A logo that would be appropriate for packaging (labels primarily), website, and other marketing materials (apparel, brochures, signage, facebook, etc.).
The logo should emphasize the word RegiMEN (MEN always capitalized, please), but also include the words Men's Anti-Aging Regimen or Anti-Aging Regimen for Men.
Communication of the anti-aging message is key, so any graphic elements (illustration of an active, vibrant man, muscle, youthful images, or icons that communicate energy and vitality, etc.).
Use of bold colors will be helpful to reinforce image of youth and strength.
OUR TARGET AUDIENCE IS:
Men, age 40+
Higher income levels
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Design must be SIMPLE, because it will be placed on small bottles in many cases. Use of simple fonts/typefaces and images will help communicate the message in small spaces and to the slightly older target audience. Horizontal treatments will work better on most of the packaging types (bottles with a wrap around label).
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