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LET ME TELL YOU ABOUT US:
Hi there Folks! Were a small company based in west-germany, and we need a rocking and memorable logo for our new brand called Allermed!
Positioning / Philosophy
The focus of Allermed is on "Purity" (purity, clarity, simplicity).
The simplicity of the product line shall be accentuated. Without scent and dyestuffs and with only a few ingredients.
Allermed distance oneself from the mass market competitors in three main aspects:
1. The decision for Allermed is always a conscious decision. (You deliberately opt a brand that was especially developed for people with sensitive skin)
2. User always experience Allermed as something special. Although it is a every day product, it has the touch of something individual, medical and simple.
3. Allermed is experienced as an individual brand.
HERE IS WHAT WE NEED:
We need a fresh, modern, unique and very memorable rockin` logo to put it on our products. The company name is AllerMED! Its a mix between allergy and medical so we would prefer a clean look, not to cheerful with the color management!
Feel Free to be as creative as you want to!
What we want to communicate with the products?
The brand Allermed represents a clear and holistic thinking: the harmony of body and soul in accordance with nature.
Our actual Tagline is For a healthier lifestyle!"
OUR TARGET AUDIENCE IS:
Women who shop for themself and the family and want to resign specifically to scents and also want to save the environment. Partly a hypersensitivity of the skin or sense organs exists.
Age between 35-60 years.
WE LIKE THESE EXAMPLES:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Clear lines, not too cheerful! Symbol and Text! Best would be a scalable vector format
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