LET ME TELL YOU ABOUT US:
MEDIA14 Ltd are a UK based production company looking to refresh our image with a new logo that better fits the identity of the brand we are building.
We are only a small company that has been in existance for six years providing video production services to businesses large and small. We started by producing broadcast programmes covering the sport of wakeboarding that appealed to the youthful freesports demographic and were frequently funded by sponsors such as Vans, Speedo, O'shea and Relentless. Over time we've moved into the corporate field, producing short promotional videos for many clients ranging from sports car makers to major law firms. We are also heavily involved in the field of providing content for digital signage. There is more information on our existing website http://www.media14.com
HERE IS WHAT WE NEED:
Our existing logo has served us well but increasingly it's format makes it hard to fit different media, it's also starting to look a little dated and with a drive to target more corporate business we are looking for a new logo that will help us achieve this.
We are open to ideas and nothing is off limits. Ideally we'd like a modern logo that will appeal to a range of clients from small local businesses to the communication departments of multinationals. It should suggest that we are serious about your brand but that we can be creative with it. Some graphic/icon that conveys the idea that we are a video production company would be nice but is not essential if the typography is good.
OUR TARGET AUDIENCE IS:
We pride ourselves on being able to bring high quality production values to a wider range of clients. We continually invest in equipment that allows us to do this, whether it's a steadycam or high definition cameras and we ensure we have everything we need in house to be able to provide a complete production service from planning to delivery. We have both strong creative and technical skills that mean we understand how to produce video for new formats, e.g. web or mobile phone delivery. We are friendly and approachable and would always rather advise a client against a particular course of action if we didn't think it would benefit them.
We would like our new logo to bring our image up to date with modern design and better represent us as more corporate focused. The logo design forms part of a complete overhaul of our marketing material and promotional activities.
Our new logo will appear on our website, our stationary, our office sign, our company vehicles and importantly will also be turned into an animated ident to appear at the end of our videos . We need it to work across this range of media and sizes. It should be distinctive and memorable but represent us as a serious business in the eyes of major customers.
We are working on a redesign of our website to include more video content. Depending on the final design of the logo this may influence the design direction the new website takes.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The logo must feature our company name "MEDIA14" we also would like the tag line "video production" which could be removed where necessary.
We do use a selection of colours for our existing branding but the new design doesn't have to use any of these. They are:-
Dark Yellow #fbbb10
Rich Blue #c91de
The logo should work on a black or white background.
Another use for the logo will be to add a short 3-5 second animated "sting" to some of our videos (where appropriate). Essentially this will be a short animation of the logo building on screen or some movement of the logo or elements of the logo. Whilst we expect to create the animation we would like ideas to accompany the logo design that suggest how it might build from scratch or animate in some way.
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