LET ME TELL YOU ABOUT US:
The copy from our white paper reads:
"Measuring Success creates quantitative performance tools and models to help nonprofit managers and boards measure and enhance their organizational effectiveness."
Yet there's a very human side to our work as well we develop good relations with our clients, work hard to tailor our tools to their needs, and go beyond the quant to the personal to make healthier work-cultures as well.
HERE IS WHAT WE NEED:
We need a logo with tall and wide versions. This will be the stem-cell for the redesign of our website, and will be incorporated into memos, reports, presentations, business cards, etc. The logo must remain legible and attractive as it scales; separate large and small versions would be acceptable as well.
OUR TARGET AUDIENCE IS:
Nonprofits. The key words here are going to be PROFESSIONAL and ACCESSIBLE. It should also be a bit hip we prefer the iPhone to the BlackBerry, if you catch my drift.
The nonprofits we work for include school associations and fund-raising umbrella organizations (they're legit, don't worry).
WE LIKE THESE DESIGNS:
We like humanist sans fonts, but we're not married to them. We love simple, clean industrial design (Apple) and Tufte. Mark Boulton's design has been an influence on me.
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