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Creative Brief

Who are you?

McElroy Translation facilitates communications that drive the global economy. Since 1968, McElroy has provided technical and marketing translation for more than 3,000 clients in almost every market imaginable for more than 200 languages.

We are a professional services company.
www.mcelroytranslation.com

What do you need?

We need a new logo that contains "McElroy Translation." We are not completely sold on including the copper arrows that are in our current logo (attached), but we do want our logo to mean something. The graphic symbolizes to and from all languages (back and forth). We have not chosen what fonts or colors we want to go with in the future, so there is a bit of freedom here in what you create. We will rebrand our website around the logo chosen.

Who Is Your Audience?

Law firms, corporate legal departments, government, medical, life sciences, technology, and energy.

Requirements

We Like These Examples

We really like how the logos on this site are self explanatory. Would love to be able to see us through the logo...
http://www.problogdesign.com/inspiration...

We Absolutely Must Have

McElroy Translation

Materials

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