• Award$250
  • Entries60
  • Creatives27

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Background

Industry

Fashion

About Your Company

Mavericks is a sunglasses company that seeks to turn the industry upside down. Why must sunglasses be defined by price and name brand? Shouldn't they be about what matters most—protection, design and quality? Our lenses are legit (superior optical quality, all polarized), our frames are fashion- and life-forward (lightweight and designed to transition from outdoor activities to nightlife), and our quality/price ratio is unmatched in the market. If that wasn't enough, we offer a full replacement at 50% of retail cost for the inevitable tire crush, salt-water scratch, repetitive pavement drop, etc. (basically any casualty except the dreaded loss). Why? Because that is how it should be.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Other

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • No Preference

Colors to Explore

Designer

Logo Text

MAVERICKS

Top 3 Things

Motion/Action, Avant Garde, Playful

Vision

It is not skull and cross bones or comic strip. It is crisp but not industrial. It is a paradox of both being Schickimicki and grounded to what really matters in life.

Additional Info

See the world differently

Materials

Contract
Files

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