LET ME TELL YOU ABOUT US:
We are Gradschoolmatch.com, a soon to roll website that acts as a matchmaker for prospective graduate students and graduate schools at US colleges and universities. Students and the schools they seek create profiles of themselves on our site. By cross searching the profiles, schools will ID candidates to recruit and the candidates will narrow the choices of schools they intend to apply. We offer a dynamic online space for creating profiles that highlight one's attributes that can be cross evaluated, for initiating interests, for private messaging, and for managing lists of contacts.
This is not a social network fun-space to store pictures and goofy LOLCAT videos. This is a fairly serious space that will impact the careers of both the young prospects and the people at the established institutions.
HERE IS WHAT WE NEED:
We need a central brand logo, to be used principally on a website, but would also use the logo on business cards and letterhead.
We are a new entity, and we want the name out there, so we're probably going to want some iteration of gradschoolmatch.com in the logo
OUR TARGET AUDIENCE IS:
We have two groups of clients: The first is college faculty and admissions administrators, mostly in the US. People who work in academia.
The second are soon to be college grads or relatively recent college grads. About 80% of these are in the US, and the rest from other countries worldwide. These are mostly young (20's) people and 60% are women. They are smart, ambitious, career-oriented, inquisitive, idealistic, hard working achievers who are willing to sacrifice a few more years in school to achieve greater career opportunity. They are about to make a huge decision and are apprehensive about the process. They are having trouble sorting through a bewildering array of opportunities. They are facile with online interactivity.
The other audience are the administrators and faculty who recruit grad students into their colleges. Professionals working in academia, a large fraction of whom hold advanced degrees so they share a lot of the same traits as prospective grad students. They are very smart, analytical, skeptical, fair-minded. Liberal traditionalists who are less comfortable with any online interactivity that extends much beyond email.
WE LIKE THESE EXAMPLES:
we like jigsaw.com's puzzle piece globe on a field. It shows connectivity, it is colorful and bright. The jigsaw puzzle pieces are familiar. And, because I'm sort of geeky, we like how the globe sits in a well, distorting the time-space continuum.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
not too keen on mortar boards
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