Marketplace America

LET ME TELL YOU ABOUT US:

This is a logo for a large shopping center concept made up of many different vendors under one roof. The vendors will be selling everything from clothes and shoes, to artisan goods and specialized electronics. This is in many ways similar to a modern day swap meet, or an old world bazaar. This is a chance for people to start up their own retail business, without having to spend too much in renting out their own store - instead they set up a space in our building. We will have a playground set up, areas for food and dining, and special events from time to time, such as musical acts and family entertainment.

HERE IS WHAT WE NEED:

We need a logo designed. Something that captures entrepreneurialism and optimism. The logo will be used for signage on our actual building, on flags that will be posted on light poles, and in our various marketing materials.

OUR TARGET AUDIENCE IS:

We foresee many of our vendors and customers being Latino. However our "target" audience is broad and not limited to that particular market. We want something that will resonate will all age and demographic groups.

WE LIKE THESE DESIGNS:

We want something that is instantly recognizable and distinct. Something broad. Think the Target logo. We want to use our name in the logo/branding, however we want to see example of what it would look like with and without the name actually in the logo space.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Nothing too edgy - remember, we are trying to appeal to every demographic. We need to see one logo with the name integrated, and one logo without the name.