• Award$250
  • Entries98
  • Creatives34

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Creative Brief

Who are you?

Intersect Marketing Group was founded with the idea that marketing should tell an appropriate story and that story should intersect with an appropriate market. Targeting real estate and those services that contribute to the industry, Intersect focuses on delivering a clear message to the right audience that is not only more effective but more efficient, too.

The mission of Intersect is to define and determine the future of real estate marketing.

Our vision for the future is to consistently remain forward thinking and to approach convention in unconventional and inspired ways.

Intersect is not for everyone it is for those who want to step out from current marketing parameters and customs and unfold the future for the industry.

What do you need?

A logo that is compact enough to not consume a website, that can translate easily to social media (think small thumbnail boxes that aren't especially logo friendly) and print work, too. A logo with a single object (unless really creative) and text works just peachy. But again, the minds are open and the juices shall floweth and we shall be happieth.

Who Is Your Audience?

Real estate agents - but we don't want the typical, status quo agent as a client. We want to stand out in our work and work only with agents who want to stand out, too. Please don't think about real estate and how you see it in the world. Most real estate agencies and marketing companies have a home grown, blah feel to them. We are running away from that at lightning speed. We are in San Francisco, so we have a tech savvy audience. Now, we want to take that to the rest of the country.

Requirements

We Like These Examples

Apple: the cleanliness of their marketing starts with their logo. It's identifiable, clean and tells a story in and of itself.

We Absolutely Must Have

A transparent background.

"Intersect" must be used at a minimum.

Please do not use Inc. at the end of the company name - either use the company name as "Intersect" or "Intersect Marketing Group."

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