Real Estate & Construction
About Your company
NAME MEANING: "Market" reference to the real estate market. OVERDRIVE, think about car's speedometer (that could or couldn't be included) that indicates the "overdrive" from 0 to 100 rpm, meaning that listeners can go from 0 knowledge to a 100% knowledge, and become experts on real estate.
we use a slogan that says: "elevates your real estate IQ", we call our team the MOD Squad.
Screen / Digital
Preferred logo style
Image + Text
Colors to explore
Top 3 things
Logo needs to be thought to be static and animated, the concepts to be used are:
1. Market overdrive is a radio/streaming/podcast/youtube show
2. about Real Estate trends, news,events, guests, etc.
3. is modern but fun and educates people in the industry.
Logo should be simple, able to be use as a one color version but it can be originally created as 2 colors logo.
We want to communicate the concept that MOD has the format of a radio show, adapted to the new internet media platforms, very specific and unique from the real estate industry.
There should be a version including the legend "MARKET OVERDRIVE" and a simplified with the contraction "MOD".
It could be a good approach to consider how company's like apple, microsoft, google, youtube have adapted their logos to the new media (social media).
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