• Award$500
  • Entries172
  • Creatives36

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Background

Industry

Real Estate & Construction

About Your company

NAME MEANING: "Market" reference to the real estate market. OVERDRIVE, think about car's speedometer (that could or couldn't be included) that indicates the "overdrive" from 0 to 100 rpm, meaning that listeners can go from 0 knowledge to a 100% knowledge, and become experts on real estate.

we use a slogan that says: "elevates your real estate IQ", we call our team the MOD Squad.

Execution

Logo Usage
  • Screen / Digital

  • Outdoor

  • Signage

  • Print

  • Clothing

  • Other

Preferred logo style
  • Image + Text

  • Image Only

Preferred fonts
  • Sans-serif

  • Mono

Colors to explore

Pink

Grey

Designer

Logo text

MARKET OVERDRIVE

Top 3 things

Logo needs to be thought to be static and animated, the concepts to be used are:
1. Market overdrive is a radio/streaming/podcast/youtube show
2. about Real Estate trends, news,events, guests, etc.
3. is modern but fun and educates people in the industry.

Vision

Logo should be simple, able to be use as a one color version but it can be originally created as 2 colors logo.
We want to communicate the concept that MOD has the format of a radio show, adapted to the new internet media platforms, very specific and unique from the real estate industry.
There should be a version including the legend "MARKET OVERDRIVE" and a simplified with the contraction "MOD".
It could be a good approach to consider how company's like apple, microsoft, google, youtube have adapted their logos to the new media (social media).

Materials

Contract
Files

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