LET ME TELL YOU ABOUT US:
Who we are:
Consulting group specializing in real estate market strategy for homebuilders, developers, lending institutions and investors. Our core comeptency is quantitative research and data analysis, green building practices, consumer behavior studies and product design and merchandising.
Tag line: Enhanced competitive advantage with data driven strategies
HERE IS WHAT WE NEED:
We need the following:
(a) A logo to be used in all of our print and digital media including webpage and power point,
(b) an envelope/letterhead template with a generic address that we can change, and
(c) a business card layout that we can make name, phone number, and address changes to.
We would like to have a business cards with two sides (with a different color in the back with some basic information, such as web address).
OUR TARGET AUDIENCE IS:
Our customers are executives in homebuilding & banking. They need to think of us in the following terms: intellectual, analytical, eco-friendly industry insiders serving as their strategic think-tank.
WE LIKE THESE DESIGNS:
We prefer a very clean, very modern looking logo - it needs to convey the following: industry savvy, intellectual, profitable, anaytical, eco-friendly. The essence of the logo needs to convey an association with real estate.
We generally like the name to be the actual logo together with a small and original mark (icon or avatar) next to the name. But the icon should be subtle and original (not flashy, elaborated or loud). The originality could be achieved with the icon's placement, color, or the placement of the whole logo in the business card or stationary, or something else.
The image that we need to convey is that is of an established professional services company.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We do not like flashy, complicated logos.
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