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LET ME TELL YOU ABOUT US:

The products is to be developed for Aptomar, a Norwegian company developing a unique marine safety and risk reduction systems. Our products are state of the art, high tech and user friendly.

We view ourselves asfearless, proud, open and responsible.

Aptomar takes design seriously and are featured in Monocle magazine this January.

(Our websiteis not good today though, and will be revised later.)

HERE IS WHAT WE NEED:

-TWO LOGOS for the products SECurus and Lighthouse

- Design GUIDELINES for how to design future logos and future ICONS" in the same family. (We are a dynamic company and new products will be created.Your design should be "open" in the sense that future products logo also can be embedded in the same brand. )

The logos are to be placed on the products, product presentations, posters/roll-ups, stickers etc.

For corporate branding view the existing Aptomar logo though the resemblance amongst the product logosis tobe stronger.

Explanation of the products:

SECurus: A surveillance system placed on boats/platforms/etc montering actions (e.g. oil spill/man over board) in the sea by IR+DV camera and xenon light. The systems is built up by a stabilized mechanical pointing unit, which is meaning it is unaffected by the vessel movement, and a touch based graphical user interface.

Information can be recorded and distributed to computers, and rescue operations can be planned and executed from shore. (See attached pictures of the unit and user interface.)

Lighthouse: A platformfor sharinginformationfrom boats/platforms/etc and distributing it to land. Through the Lighthouse solution crew on platforms, vessels and land can cooperate during all safety critical operations and all information will be available for all parties at all time.

OUR TARGET AUDIENCE IS:

Ship captains, oil-companies, shipyards etc.

The productsare to be viewed as serious, safe and professional.

WE LIKE THESE DESIGNS:

Hmmm... Of course we like the Aptomar logo- but it is very complex.

I will give feedback on you designs on a daily basis.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want:

FONT: Ecto Plasm

COLOR: The Aptomar logois free of color- but if you wantcolors use the ones from the attached document.

Materials

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