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LET ME TELL YOU ABOUT US:

Clear Perspectives (CPI) is a privately-held business, marketing, and advertising management consultancy that helps some of the top packaged goods and pharmaceutical companies in the world build sales, trim costs, and boost profit.

Clear Perspectives is a strong, astute, and imaginative client-advocate, who operates with consummate professionalism to help clients find clarity and build sales and profits in complex business environments.

Character Traits:

1. Seasoned veteran consultants with great depths of experience

2. Wide breadth of expertise across many business issues and models

3. Close and lasting relationship with client organizations

4. Focused, hands-on involvement from start to finish

Current logo uploaded to this project for reference - see Word document.

HERE IS WHAT WE NEED:

We are seeking a new corporate logo with the following guidelines:

1. Style: Contemporary. Sophisticated. Reinforces competitive positioning.

2. Tone: Strength. Truth. Stature.

3. Color Scheme: Clean. Sharp.

4. Applications: For use on business cards, stationery and website.

5. Design Parameters: TWO executions desired

a. Evolutionary blue colors, two-tone, similar dimensions/scope to current logo.

b. Revolutionary not tied to current color or visual design in any way (edgier).

OUR TARGET AUDIENCE IS:

Senior marketers, and senior-level management.

WE LIKE THESE DESIGNS:

Spyglass Entertainment - produces, finances, and distributes theatrical motion pictures.

We like the logo not because of its design, but because of what we feel it achieves. The visual reinforces the brand, and the man/spyglass constitutes an effective mnemonic (a graphic component that helps us remember/identify the brand). Logo uploaded.

In a similar vein, the new Clear Perspectives logo could potentially use optical imagery to evoke the sense of clarity we seek to instill in our clients. Some very loose references from Google searches - see Word document.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The two executions mentioned earlier wed like to see a safe design using the current logo as a reference (what were calling evolutionary) and a second with no ties to the current execution that attempts to strike a balance between corporate and edgy (what were calling revolutionary).

Versioning:

We must have the so-called mnemonic element a graphic component of the logo that calls to mind the brand (e.g. the man/spyglass in the Spyglass Entertainment logo). This would/could be used as a stand-alone element in other applications. The logo should also be viable without the mnemonic element.

The logo must also accommodate (or anticipate) the use of an abbreviated corporate name i.e. CPI instead or in addition to Clear Perspectives, Inc.

The logo must accommodate an optional tagline/slogan/descriptor (as the current logo does beneath the company name). For example, General Management & Marketing Consultants

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