LET ME TELL YOU ABOUT US:
The Otto Group is a international trading and services corporation, whose 123 major companies and 50,000 employees in 20 countries do business in a worldwide network. A combination of retail, financial services, other services and wholesale activities allows the group to serve its customers as a reliable partner.
HERE IS WHAT WE NEED:
We need a new inventive logo for the name omondo, our new global intranet. omondo is going to be an enterprise 2.0 platform for all employees of the Otto Group. The platform will get our new information, collaboration and knowledge hub within the Group. As this is going to be the new home for the internationally mixed employees of the group, the logo design for omondo should transport emotions as well as the modern social network character.
OUR TARGET AUDIENCE IS:
Roughly 50.000 employees around the globe, from blue collar workers to managers, young digital native or intellectual knowledge workers we will serve and hopefully animate quite a wide range of people from different intellectual and cultural backgrounds.
WE LIKE THESE DESIGNS:
Our corporate website gives a hint, but lacks to transport emotions and the innovative, networking oriented character of the group. http://ottogroup.com/otto_group_welcome....
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No flash animated gimmicks please.
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