Tell us what you need
What is the exact name you would like in your logo?
PCL Residential, or some sort of variant within.
What are the top 3 things you would like to communicate through your logo?
We are a large General Contractor, located in Canada and the USA, looking to create a more specified Residential division. You are fair to change the word "Residential", but it should reflect a word that encompasses condominiums, houses, hotels and boutiques within.
We often focus on high-rise buildings, so perhaps that can be incorporated in somehow.
This logo should communicate that we build condos/hotels/homes upward, and quickly, and with leadership.
The main PCL Logo CANNOT change (the green/gold PCL oval). The exterior can be added to however.
The colours should be only the specified green, gold, or black.
The logo should read RESIDENTIAL somewhere in it. Where, or how, it is written, is up to you. It should, however, reflect that of a large, 3500+ person company.
What logo styles do you like (image + text, image only, text only, etc.)
You are free to create your own variant on the PCL Logo that incorporates the RESIDENTIAL text, and an image of a highrise, a crane, or some sort of construction equipment that identifies with the word RESIDENTIAL.
We are also located in Toronto, Ontario, so the word TORONTO, or CANADA, can also be incorporated.
Do you have any other info or links you want to share?
You can see our work at www.pcl.com, if you are so inclined to see the work we do. Again, this logo should only reflect RESIDENTIAL work.
Please also note that we are investigating the use of these logos throughout other divisions of our business, that is, a successful logo may turn into an opportunity for yourself for other work.
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