• Award$300
  • Entries74
  • Creatives31

Updates

newestoldest

There are no client updates at this time.

Background

Industry

Retail

About Your Company

We are an outdoor equipment consignment and rental store. Our expertise and focus is on paddle sports (kayaking, canoeing, stand-up paddleboarding), backpacking, camping, snowshoeing, cross-country skiing, and kids' equipment. We will also consign items in other categories such as technical clothing, road and mountain biking, fly fishing, and general outdoor gear.

Our customers appreciate the outdoors as a place to exercise and unwind, not necessarily a place to push their personal limits to the extreme. It is our passion to help people get outdoors easily with their friends and family.

One important factor: We are located in the same town as L.L.Bean, a major outdoor brand and retailer. We'd like our logo to be substantially different from theirs.

Mission Statement: We are proud to provide a comfortable, friendly space staffed with outdoor experts who love to help people explore Maine’s woods and waters. We strive to make the outdoors accessible to all while providing an easy way for people to reduce their environmental impact. We do this by taking top quality used outdoor gear on consignment, selling it at a reasonable price, and providing a generous return to sellers.

Execution

Logo Usage
  • Signage

  • Screen / Digital

  • Print

Preferred Logo Style
  • No Preference

Preferred Fonts
  • Sans-serif

  • Serif

  • Block Serif

  • Mono

Colors to Explore

Designer

Blue

Orange

Logo Text

GearME
Outdoor Consignment & Rentals

Top 3 Things

Appreciating the natural world
Family-friendly outdoor lifestyle
Low-impact living

Vision

I like a streamlined look, not too cluttered. Images of mountains are completely overdone in outdoor brand logos (please don't use them). I'd like an image that conveys the peaceful feeling that comes with spending time outdoors.

I don't feel the need to highlight a specific activity (camping, kayaking, hiking, etc.), but I'm open to it if it's the right look.

I don't want a whole bunch of little images representing several outdoor activities.

I like logos with a distressed look. I've recently been drawn to watercolor-style images of pine trees.

The "ME" in the company name is a reference to the state of Maine, where we pride ourselves on deep forests, beautiful lakes, and endless coastline.

Please see attached PDF for examples about what I like and don't like.

Additional Info

Need PNG and EPS files.
Some people think shopping consignment means digging around in dirty bins of other people's junk. I'd like the logo to convey that this store will be a clean, professional community resource to find great gear.

Materials

Contract
Files

No Files Added

Download all project files
Last updated 06/20/2018 1:45pm
Unknown content type