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Business Info

Business Name

Macquarie University Campus Experience

What do you do?

We provide sport and recreation programs for Macquarie University campus community which includes over 30,000 students, faculty and staff. We have 17 sporting clubs who represent Macquarie University in metropolitan Sydney competition and a range of sporting teams who compete in State and National University events.

Target Audience

What is your industry?

University Sport

Describe your audience

University students generally aged 18 24 years; Alumni Members and Community participants of all ages.

What are the top 3 things you would like to communicate to your audience?

- Fun
- Pride in sporting accomplishments
- Sense of belonging and community spirit

Style and Concept

What styles do you like?

To be honest, we dont have specific examples. We are open to ideas that convey fun, pride in sporting accomplishments, and community spirit. We are an Australian university; however, we are open and keen to see examples of artwork that are reflective of the types of mascots/logos found in US universities.

What colors do you like or hate?

The existing logo is strongly aligned to the Macquarie University identity through its use of the colour palette:

Red 108C
Grey 574C

The new logo design must compliment and work with the Macquarie identity through use of the above or complimentary colourings.

Any use of tartan should reflect the correct Macquarie Tartan (892 MacQuarrie Clan tartan - Grant No: 51 1886,MacQuarrie Ancient or MacQuarrie 1815 Muted)

Any other additional info? (optional)

Macquarie University Sport is looking to update their mascot logo the Mac Warrior. The logo will be used on marketing collateral to promote the University sporting teams, clubs, competition programs to build a collegiate style following on campus. The logo will be also utilised on merchandising, signage and digital communications.

We are looking for a youthful logo feel that can translate into a tradition for the clubs and teams over the next decade and beyond.

The Mac Warrior symbolises strength. The main purpose of the this logo is to give Macquarie University sporting teams a clear and easily recognisable icon which will in time instill a sense of pride and loyalty. It will also be a symbol with which all Universities will recognise and associate with Macquarie University.

A bit more about Macquarie University and Mac Warrior:

Macquarie University is named after Lachlan Macquarie who was the Governor of New South Wales from 1810 1821. Born in Scotland, Governor Macquarie had a leading role in the social, economic and architectural development of the colony. He is considered by some historians to have had a crucial influence on the transition of New South Wales from a penal colony to a free settlement and therefore to have played a major role in the shaping of Australian society in the early nineteenth century. An inscription on his tomb in Scotland describes him as "The Father of Australia".

The current Mac Warrior is a braveheart Scottish Highland figure in kilt and face paint. The use of face paint further emphasises the strong link the University has with its Scottish founder and the Mac Warrior image.

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