M3 Lifestyle Redux

LET ME TELL YOU ABOUT US:

Mens Health, Womens Health, Prevention, Maybelline.com, the running and cycling magazines, BOOKS, their websites, and related online fitness programs. Also Andrew Weil -- Weil on Healthy Aging, Weil Optimum Health, and drweil.com websites, books, CDs, DVDs, nutrition bars, vitamins, tie-in on cosmetics, tea, cooking equipment, and now even a restaurant. Rodale and Weil both have the same message as ours about all aspects of healthy living and how to achieve it, including attitude, but M3 offers more detailed psychology. For both of those companies I think their name recognition is more significant than their logos. WebMD, Eating Well magazine, even about.com, offer detailed eating-exercising-thinking programs online. They all have logos and I'll bet most people don't pay attention to them. ... I think we should concentrate on practical aspects like how our logo will look on a little label as well as a giant-size sweatshirt or exercise mat.

HERE IS WHAT WE NEED:

We need variations and vector formats for the logo viewable in the file within this project.

OUR TARGET AUDIENCE IS:

1) We must have a flexible design that can be recognized regardless of size and scale.

2) We must be able to at least "reference" the logo uploaded to this project and currently used at www.m3lifestyle.com (as this has already been put into limited production). By reference, I mean, we need to create a logo that doesn't inherently contradict the design of the current logo (which was initially developed for men between 29-55 with a focus on "fitness/working out".

3) Ideally the logo should be able to jive with the UI design of the revised website design (uploaded as a file for this project).

3) We must have the ability to alter the logo to cater to the following audiences:

a) a male audience between 29-55

b) a "fitness/workout" audience

c) a "nutrition/food" audience

d) iphone users

WE LIKE THESE DESIGNS:

see file attached

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

we are flexible but keep close to the graphic in the file.