Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
Tagline (external statement for public consumption):
Every piece of art is an aperture - a lens, a window into an artist's vision.
View the world through the aperture of unique artists from around the world Aperture Swimwear.
Positioning statement (internal guiding statement, not for public release):
To affluent and aspirational women who are fit and love art, Aperture is the brand of luxury swimwear that seamlessly integrates art and fashion because every piece is inspired by a specific piece of artwork and designed in collaboration with an authentic artist with a unique story.
What logo styles do you like (image + text, image only, text only, etc.)
Most likely image and text, but open to ideas.
Do you have any other info or links you want to share?
Key competitor: http://marysiaswim.com/
As compared to Maysia Swim, we are looking for something slightly more sophisticated, as we are trying to appeal to a subset of women who love swimwear and also love art and view themselves as intelligent and sophisticated.
Key Retailer: http://www.soleilblue.com/
Soleil Blue is a key retail partner and gives a good idea of the types of sites that sell high end swimwear.
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