• Award$300
  • Entries125
  • Creatives50

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Background

Industry

Fashion

About Your Company

For women ages 30-65 who love jewelry, our company is a jewelry-only auction-based "club" that allows members to bid via on-line auctions , bypassing retailers and purchasing high quality designer jewelry from designers and manufacturers who have overstock or excess inventory from last year's designs.

Execution

Logo Usage
  • Screen / Digital

  • Print

Preferred Logo Style
  • No Preference

Preferred Fonts
  • No Preference

Colors to Explore

Grey

Logo Text

Lustre

Top 3 Things

1. We offer jewelry
2. This is different than online stores: it's a member's only club and is auction-based
3. This is like a speak-easy from the 20s (classy, black-and-white, prohibition-era) only our prohibited items are the jewels

Vision

Classy black, white and grey logo. Show that we sell jewelry and that it's an exclusive or "prohibited" chance to become part of a club. Maybe some visual throwback to prohibition era, 1920's.

Additional Info

This will be a member's only invitation-driven club, much like a speakeasy from the roaring 20s. The branding would be black and white and classy, and the store would be implicitly "prohibited" since this is a place where some (current retailers) really don't want you to go (since the items are high quality and the prices are low).

Materials

Contract
Files

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