LET ME TELL YOU ABOUT US:
Lune de Loup (often lowercase: "lune de loup") is an independent film production company ( http://lunedeloup.com/v1/ ). Our films tend to be on the darker, grittier side, sometimes stylized and sometimes documentary-style. We're a bit artsy/pretentious/narcissistic, sometimes experimental, but not too inscrutable or avant-garde.
HERE IS WHAT WE NEED:
Looking for a new logo. It will definitely be used on the website, and potentially converted for business cards. As such, it would be nice to have a large and small logo, several different configurations, or at least separate elements that could stand on their own.
A layered photoshop file as a deliverable is a high priority, as there is a good chance we would be using design elements as an intro sequence for our films (would contract an After Effects specialist separately to add some motion).
Here are some links to an early design I did (very amateur): http://lunedeloup.com/brand/
The moon ("lune") and wolf ("loup") elements are made available here as high-res images in case you want to use either as a starting point.
The piano bit in the brand.mov is the same one I would use in our studio signature intro sequence.
OUR TARGET AUDIENCE IS:
Independent film audiences. Film festival programmers, panels, staff. Film distributors.
The brand needs to feel professional. We'd like something generally straightforward and accessible, but still with a bit of an edge. A hint of something timeless or mythic could work well because it would be broad enough to cover many different styles of film.
Please AVOID anything corny, fantasy-majestic like you would see on a wolf/moon T-shirt. So, nothing like this: http://www.mythicallyspeaking.com/Three%...
WE LIKE THESE DESIGNS:
I went through ffffound.com and threadless and found designs that I respond to. Looking at them now, I think I like pencil texture, Art Noveau, Art Deco, bold colors on dark backgrounds with a bit of texture, more 1920-30s lettering than mid-century fonts, also florid/viney/intricate flourishes. Not necessarily all these at once, but a lot of the designs I found seemed to have one of these elements.
I tend to like animal renderings halfway between iconic and realistic (kind-of cartoonish or Inuit Art). Again, I respond more to somber sensibilities than to whimsical 1950s style. (More tortured artist than hip daddy-o).
Also, I noticed a lot of cerulean, dark blue, pale blue backgrounds with white lines and red/orange accents (but maybe that's just a current trend).
Here's a few links (more in attached file):
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Definitely would like to see a moon or a wolf's head in the logo, preferably both. Also, I really tend to like the lowercase spelling of "lune de loup". Notice the tall ascenders for the "l" and "d" on the business card example, or the loopy "l" in the other examples.
None of these are absolutely necessary however, if your inspiration leads you elsewhere I'm still interested to see what you produce.
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