LET ME TELL YOU ABOUT US:
This is a logo design project for a new medical billing software system. The software is used in physicians offices for billing health insurance companies for services rendered to a patient. The software name is LumiaMD.
HERE IS WHAT WE NEED:
This logo will be used in the software, on web sites, printed in product brochures, embroidered on shirts and for any other need where the brand is identified.
OUR TARGET AUDIENCE IS:
Users of this software will be in small health care practices in the United States. Typically these offices will employ a staff of 10 or fewer, including 1 to 3 physicians. Buyers of the software will be predominantly male (70%), while users of the software will be predominantly female. The logo must appeal to both men and women.
WE LIKE THESE DESIGNS:
We are starting with no preconceived ideas of how the logo should look. Creatives have freedom to propose any design they like.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The design must incorporate the product name in exactly this way: LumiaMD
LumiaMD is a registered trademark, so the logo needs to incorporate the R-in-a-circle trademark symbol.
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