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LET ME TELL YOU ABOUT US:

We are a sales and marketing company that specializes in vending food products.

HERE IS WHAT WE NEED:

We are developing three new food products that will go in vending machines. The products are mini bagel dogs, mini pretzel dogs and mini corn dogs. The product is a single serving consisting of 6 bite size pieces in a plastic or cardboard "tray" or "boat", along with a packet or cup of mustard. The product is called Lugnuts, which is the umbrella brand. Under the brand name of lugnuts will be the individual product descripton--"Bite Size Mini Bagel Dogs." Much of vending food is sold in factories or other blue collar locations. Some of it is in colleges, offices or schools. We think the design should convey a message of "fun food." It is multiple pieces that can be a meal or a snack for one or to share. Lugnuts of course are the car parts that hold wheels on the car. The name conveys multiple pieces as the main message.

OUR TARGET AUDIENCE IS:

Broad demographics, but mostly blue collar or middle income. We want the name to be something that is catchy and fun--that people will remember after they consume. The name and design also needs to get attention through the glass of a vending machine. Bright colors or in the logo or package design are always a plus in vending.

WE LIKE THESE DESIGNS:

Two files are included. Don Miguel product is a competitor and a package we like.

Also a photo of our current mini bagel dogs in a tray. We are going to re-design this package and use the Lugnuts name, which will also be used on mini pretzel dogs, mini corn dogs and possibly other products.

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