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Business Info

Business Name

Lucid Eyewear

What is the exact name you would like in your logo?

Lucid by Kevin Kaufman

Target Audience

What is your industry?


Describe the target audience for your logo

Men and women 18-35

What are the top 3 things you would like to communicate through your logo?

1)Eye specialist 2) superlative 3) unique

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image. But we would like to be able to use the image alone on our optical and sunglasses.

What colors do you want to see in your logo?

black, dark blue, brown, deep purple or navy and royal blues.

What colors do you NOT want to see in your logo?


Where will your logo be used (print, website, etc.)?

print, website, optical glasses, sunglasses

Do you have other info or links you want to share?

Lucid eye should have clarity of spirit as well as design.
The letter "ayin" means "eye" in Hebrew and is the name of the letter as well. I think of the pupil as the source or center of attention, just as the word Ee'shone , is the Hebrew for pupil, doubling as the word for focus, or central point of high regard.
The image attached is a preliminary design we had done and were not too fond of. Although this line has hebrew implications we do not want that to be too obvious when you see the logo. The "ayin" in this current image logo is too clear and obvious. We would like to see something a little more abstract but simple and clear so that it is understandable on plastics and metals we use in our product line.
We are going to have two lines. Our top end line will have only a few more expensive styles under the name "Kevin Kaufman" and our main line where the meat of the business will exist will be called "Lucid by Kevin Kaufman" We would like these two labels to connect in the consumers eye/mind. We see "Kevin Kaufman" being in the same styling for both logos and the image part of the logo should go with both labels. It should also be able to stand alone in case we do not put the text on the actual product (sun and optical glasses).



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