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Business Info
Business Name
Los Pilares
What is the exact name you would like in your logo?
Los Pilares
Target Audience
What is your industry?
wine
Describe the target audience for your logo
People in their 20s and 30s who care about what they consume. They want local, fresh, handmade, authentic products. They look for great character in their beer and wine and food, not snob appeal or low prices.
What are the top 3 things you would like to communicate through your logo?
Authentic. Local. Unadulterated.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Image and text. The image could be figurative or not. It could suggest "columns" such as classical greek or roman columns ("Los Pilares" in Spanish means "Columns." Or not. It should be stylized but not a slick, corporate look. The text should NOT be incorporated in the image. Please choose a font for the brand name "Los Pilares" and the same or another for accompanying text, as in:
LOS PILARES
First-Hand Red
San Diego County Grenache Carignan
What colors do you want to see in your logo?
you choose. No more than two. Need something that will work printed on white label or black label.
What colors do you NOT want to see in your logo?
you choose
Where will your logo be used (print, website, etc.)?
Wine labels. Website.
Do you have other info or links you want to share?
Yes. Read this:
Brand Personality: idiosyncratic. fresh. unadulterated. authentic. elemental. frank.
Brand Attributes:
Our wine is made in the vineyard. Every year it will show its place, the weather of the vintage, and the care of the grower. We will harvest when fruit is healthy and ripe, before it loses its varietal character. Nothing will be hidden with additives or chemicals or oak or filtering or osmosis or watering back. We are not making Napa or Bordeaux. We are trying to make what San Diego will become known for, what this place can produce like no other. And it won't be cocktail wine. It will be food wine, wine to live with and to drink with food and family. Not a "Parker 94" but a "pass me the bottle" wine.
Brand Promise:
Every bottle of our wine will stand out. You might love it or not. But it won't be generic. It will be interesting. It will be worth your attention. And it will be the product of winemaking techniques rarely seen in the New World.
Materials
Contract
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