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Tell us what you need

What is the exact name you would like in your logo?

Looking Up

What are the top 3 things you would like to communicate through your logo?

1- Looking Up offers a one-to-one relationship for individuals or families with multiple problems
2- This relationship, built on trust, will drive positive change for these people
3- Looking Up will also transform the way that the government supports these people, by changing the way budgets are used

What logo styles do you like (image + text, image only, text only, etc.)

The only mandatory is to include the text Looking Up in the logo. We are happy to consider text only or image + text logos, as long as they are simple and easy to read.
The logo will be used on website, promotional materials like brochures or business cards, and presentations and emails.

We'd like the logo to communicate Looking Up values: humanity/people-centered, happiness, relationship, hope, positive change. We believe that a hand-written logo will deliver on the "human" (vs.corporate) aspect, and would like to include an element which symbolizes positive change/ hope (for example: rising sun/ swoosh).

Do you have any other info or links you want to share?

WHAT IS LOOKING UP?

Looking Up is set up to address the issues faced by individuals or families with multiple problems for example problem with housing, alcohol and drug abuse, prison or mental health.
Looking Up aims at supporting these people with a support worker who will take responsibility to improve their situation: offering a stable and supportive relationship, using a personal budget pooled from public funding sources, and constructing a highly-personalised solution to their specific problems. This will transform the way that people with multiple problems are supported, and will reduce the chaos in their lives.
This is a new organisation, and needs an impactful logo to help create its identity, recognition and credibility

WHO IS OUR TARGET FOR THE LOGO?
The logo will be used to communicate about Looking Up with public sector agencies, partner organisations and potential funders. We want them to remember the human element of Looking Up (ie. One person will support the individuals or families with multiple problems to construct an individualised solution), and also the transformative effect.
The logo will also be used with vulnerable people themselves, and needs to be welcoming and accessible.

THANK YOU! We're very much looking forward to discovering your ideas for a logo which will help Looking Up create a big social impact. A big thanks in advance for your creative work!

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