LET ME TELL YOU ABOUT US:
Element7 is a consumer electronics company dedicated to making the smart accessories that we dream up and want.. and making them accessible to everyone. Our products are smart, good-looking, efficient and perceptive. We make creative and innovative tools that make the way we live our lives even better. Our approach is simple: we make the products that we want to use, and we refuse to compromise on quality, utility or design.
We love good design. We love good ideas. We love the newest gadgets and iphone applications. We love unlimited mobile access and real time alerts. We love great reception. We love winning. We love never running flat on battery. We love knowing things before everyone else. We hate dropping our phone - but love the feeling you get when you realize its totally fine. We love texting and talking and google and giggling - all at the same time. We love having everything we want in the palm of our hands. We love when everything just comes together perfectly. We love pleasant surprises. We love finding ways to surprise ourselves - and you. We love love love what we do. Talk, listen, play and connect - its a beautiful world.
InCharge: iPhone battery accessory that looks like a sleek iphone case, but doubles as a reliable back-up power source. The slimmest external battery available for iphone.
InPlay: Turn your ipod into a game controller that lets you get into the game
HERE IS WHAT WE NEED:
We need a company logo for element7 and e7. Two color logo that can be easily altered to BW or 1 color PMS depending on needs. This logo will be used primarily on product packaging (boxes will be printed as 4C process print. Product emblem printing will be BW or 1PMS). This logo will also be used on all corporate communications including website, signage, printed communications, etc.
OUR TARGET AUDIENCE IS:
Our target audience is 50%M/50%F with a sometimes male skew. Aged anywhere between 15-55, but primarily in the mid 20-mid 30 range. Tech savvy and addicted. InCharge users are always on their iphone. They use it for everything: business, communication, music, social networking, surfing the web and being better than their friends at life in general. Our consumers chose e7 because it makes sense.. because we know what they want. They can choose an ugly, clunky battery pack for their iphone that costs twice as much - or choose an e7 power source that looks and works like a protector case, with an added bonus function. We (and our consumers) think it just makes sense to get more out of what you already have.
WE LIKE THESE DESIGNS:
We (like everyone else in the world) like the Apple logo, Nike logo, ... because, in addition to being easily recognizable over time, they are also easy to reproduce and easy to alter as needed. We also like the idea of having a logo for the company name in addition to button (like the apple of the nike checkmark) that can eventually be used without the company name.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Nothing. There are no mandatories. We want you to tell us what you think is best and why.
Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc.
Nothing clich, Nothing lame like comic sans.. Were about good design so the logo should be the first representation of that. Anything creative that isnt played out is a go.
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