LET ME TELL YOU ABOUT US:
Talecris Biotherapetics is a mid-sized biotechnology company that manufactures life-saving therapies for small patient populations suffering from hereditary diseases. We are in the midst of implementing a sales reporting software system that will be used by multiple departments to manage the business and make marketing and sales decision on daily basis.
The system name, "Taliscope", was derived from "Tal" = Talecris (company name), "I" = Intelligence (as in business intelligence), and "Scope" which refers to the view, vista, or multi dimensional perspective that the system will provide to its users.
HERE IS WHAT WE NEED:
To create a logo for our "Taliscope" sales reporting system. The system name is a play on the word telescope which is an optical instrument for making distant objects appear larger and therefore nearer. Some example images of telescopes can be found by searching Google images for telescope or telescope lens. These images should be used for example purposes only as we are looking for your creative interpretation of these images.
The logo will reside in many locations through the software system. It may appear in large size on the man menu of the application as well as in a smaller version in the corner of each screen. The existence of the logo will remind users of the name of the software system while they are working within the system. The logo will also be used to represent the software system in various presentations about the system.
We are looking for a creative solution that has a type treatment for the product name (Taliscope) and incorporates a creative version of the telescope imagery. The logo SHOULD NOT incorporate the exact images from Google, but instead, a creative interpretation of the images that incorporates the concept of a telescope and the system name.
We need two versions of the logo: one version which includes the system name Taliscope and a telescope image and a second version which does not include the complete system name (maybe a "T" only?), but only the image.
The logos must incportate the company colors:
R0, G56, B130 or HTML: 003BB2
R0, G184, B224 or HTML: 007DCC
After the final logo has been designed and agreed upon, the designer must provide the following:
1) a stacked version of the logo
2) a horizontal version of the logo
3) a high resolution image of the logo (for printing)
4) a black and white version of the logo
5) a version of the logo with a clear background (for use on top of colored backgrounds)
OUR TARGET AUDIENCE IS:
All sales and marketing personnel which includes all people from Senior Vice Presidents of sales and marketing to the internal data analysts and sales representatives. In total, the system will be used by 300+ personnel to make daily decisions and manage the business.
WE LIKE THESE EXAMPLES:
Simple, clean, memorable, and timeless.
See lens image below for a good use of a lens.
See company image below for type treatment and company colors
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
1) The company colors
2) A creative interpretation of a telescope concept
3) One version of the logo must include the system name "Taliscope"
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