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LET ME TELL YOU ABOUT US:

We have purchased an established but old car wash in a stable neighborhood and are completely renovating the entire facility and replacing all of the equipment so that we can reposition the business. Our goal is to keep our old customers and attract new customers so that we can grow. The facility has five self service bays where customers can wash their own cars, as well as a brand new fully automatic touchfree car wash that is state-of-the-art.

HERE IS WHAT WE NEED:

We need a logo and sign design. There is a monument sign on the site that we want to replace because it is the main focus to attract customers to the site. The sign face is approximately 8 feet tall and 12 feet wide and the bottom of the sign is 13 feet above the ground. The business is located on a busy arterial street with traffic moving at 35 MPH so the sign must be easy to read. We would like the logo, the business name (Proluxe Auto Wash) incorporated in the sign and it is important for the sign to also say "Automatic Touchfree Wash".

OUR TARGET AUDIENCE IS:

The neighborhood that surrounds our car wash is very diverse and we want to appeal to all potential customers, but younger car owners (under 30 years of age) tend to spend more money on their car so they are the primary target audience. Our intent is for the facility to exceed their expectations.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We look forward to seeing innovative ideas for the logo. The sign must have the business name "Proluxe Auto Wash" so that we can establish an identity and also must say "Automatic Touchfree Wash" so that we can trigger the impulse purchaser and turn them into a customer.

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