LET ME TELL YOU ABOUT US:
We are a group of companies focused on creating smarter solutions to social and environmental issues. Our brand name is 'myoo'.
myoo comes from the phonetic spelling of community (kuh-myoo-ni-tee). It stands for "me and you" representing the idea of the wisdom of the crowd ("nobody is as smart as everybody"), crowdsourcing and Web 2.0. (And in Buddhism, a myoo is a Wisdom King or Queen who leads you towards enlightenment).
The myoo group will include a number of different businesses all focused on environmental and social issues:
- 'myoo create' is a crowdsourcing website and online community for running online challenges
- 'myoo media' is a TV and film production company
- 'myoo explore' runs expeditions to raise awareness of environmental issues
- 'myoo design' creates smarter products that are environmentally sound
- 'myoo ventures' incubates and funds environmentally and socially responsible companies.
HERE IS WHAT WE NEED:
We need a logo for the myoo group, plus individual logos for each sub-brand: myoo create, myoo media, myoo explore, myoo design and myoo ventures. The logo should be adaptable into other group companies in due course. Think of the Virgin group, with all of its various different companies... (see http://www.logodesignlove.com/images/han...
See that attached draft home page for the 'myoo world' (i.e. group site - www.myoo.com) and also the draft home page for the new 'myoo create' crowdsourcing community (www.myoocreate.com). The new logo must work with these designs. You will see existing logos there already. We are happy to see variations of these or totally new ideas.
FYI - the little 'myoo' bean character in the 'myoo create' home page at the bottom of the screen is an integral part of the brand identity. He doesn't need to be part of the logo, we just thought we'd let you know!
OUR TARGET AUDIENCE IS:
We need to appeal to (a) large global corporations who are key client market - i.e. they pay us, and (b) creatives, designers, film-makers, inventors, scientists and consultants who will make up our extended crowdsourced community across the different group companies.
WE LIKE THESE DESIGNS:
We like the existing myoo logo design in the attached 'myoo create' home page mock-ups but it may not work so well with a whole variety of different myoo sub-brands. The idea was based on the odopod logo at http://sketch.odopod.com/.
We also quite like the 'bubble' letters used in the 'myoo world' logo in the attached 'myoo world' home page mock-up.
We like the idea of designs that use a simple sans serif font for the 'myoo' and a script font for the sub-brand name. But we're not fixed on that Virgin does it the other way round.
We also want out of the box ideas surprise us!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The designs must work with both of the attached web page mock-ups.
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