LET ME TELL YOU ABOUT US:
This project is to create a logo to capture the following idea Creating wealth by creating jobs through U.S. innovation.
The future of the U.S. is built upon its ability to innovate. Innovation creates jobs and jobs create wealth. As such, the U.S. government provides approximately $50 billion in annual funds to support research and development (R&D) at universities and national labs to create next generation technologies. Successful research projects at these federally-funded institutions result in intellectual properties that form the basis of start-up companies creating jobs, which creates wealth. We need a logo that captures this innovation-wealth ecosystem.
HERE IS WHAT WE NEED:
We need one logo each for "USA Innovation" and "Innovation USA" that will primarily be used for websites and signage, as well as for other corporate marketing materials. (It can be the same design for each phrase).
Each logo will be used as a stamp of approval for start-up companies that originated from university research using federal funds. Therefore, any company with this logo has a status of, Innovative and transformative technology invented at a U.S. university/national lab using federal tax dollars to create wealth by creating jobs through U.S. innovation.
A good analogy for our project assignment would be the following: If you could design a logo for "Made In America," what would it look like? Similarly, we are looking for a powerful logo that captures the innovation-wealth ecosystem described in previous paragraphs for the "USA Innovation" logo and the "Innovation USA" logo.
Each submission must have two logos -- one for "USA Innovation", and another for "Innovation USA."
OUR TARGET AUDIENCE IS:
U.S. universities and national laboratories, capital investment firms, Fortune 500 companies, and U.S. federal agencies (National Science Foundation, National Institute for Health, etc).
WE LIKE THESE DESIGNS:
We like the corporate logo for Allied Minds (www.alliedminds.com) but we're open to your creativity.
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